One great thing about living in Chicago is that we get some really elaborate, fancy advertising. The finest that the marketing and advertising world can think of. It’s advertising true, but it’s nice to look at something a little different than the usual eight billboards over and over again.
Public transit is particularly popular for this type of treatment and often one campaign will take over an entire station or train leading to the unusual experience of entering Montana or Super Smash Bros while commuting. (There’s also a great Christmas train run by CTA employees which gives the same experience, but even better).
This is a long-winded way to introduce some advertising I saw a couple of days ago for Arizona. It’s a good choice, reminding Chicagoans that someplace is actually currently warm. However….
And then a particularly big advertising fail. I’m not sure what’s better: that the padded butt in the bikini makes it look like a speedo or how the swim trunks look more like the ugliest curtain ever.