The Freedom and Perils of Living Alone – I think I’ll need to be with someone who has lived alone. We can commiserate and help each other resocialize. Feral people living alone? I like it! How much of our co-habitating behavior is socialization, how much is performative? One big takeaway – marketing needs to focus on the one-person household, not just the traditional female HH shopping model.
How Companies Learn Your Secrets – “But even if you’re following the law, you can do things where people get queasy.” Take away lesson, quant is creepy! Actually, I found the pushback to this article really interesting – it’s clear that most people aren’t aware of how much data is collected on them every single bit of every single day and how much effort is spent trying to manipulate their behavior. Also of interest, how much of the article was on using the same science to hack your own behavior – in that way it’s almost a little bit of an advertisment for the writer’s book (speaking of incentivizing behavior).